Home » Handbook of Demographics for Marketing and Advertising: New Trends in the American Marketplace by William Lazer
Handbook of Demographics for Marketing and Advertising: New Trends in the American Marketplace William Lazer

Handbook of Demographics for Marketing and Advertising: New Trends in the American Marketplace

William Lazer

Published June 3rd 1998
ISBN : 9780029181751
Hardcover
211 pages
Enter the sum

 About the Book 

A reference guide for business persons and academics, this handbook provides information about rapidly changing demographic, buying and living patterns of consumers. It supplies information on population dynamics, trends, and explains businessMoreA reference guide for business persons and academics, this handbook provides information about rapidly changing demographic, buying and living patterns of consumers. It supplies information on population dynamics, trends, and explains business implications to marketers and advertisers.